You do so indirectly, through site structure. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all …

Canonical tags look like this: Many folks try to boost the value of their syndicated content by engaging in content "spinning" which is perfectly legitimate as long as it's not the garbage that's often spouted out by automated software. Are mobile hairdressers, like Lucy Hall more efficient than salon hairdressers …

A knowledgeable SEO translator should point out that an optimized text without optimized meta elements will do little to improve the search ranking. Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. If you want some garage door repairs …

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. Metric analysis reveals that the customer read the message …

It doesn't mean it's an SEO best practice to use multiple H1s on a page. The first is a complete copy. The more I learn about search engine optimization, the more I 've come to rely on effective keyword research. Visually, I prefer a handcrafted antique rocking horse for sale …