Essential ingredients for any web page should include CTR

You do so indirectly, through site structure. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all …

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The mysterious world of bread crumbs

A knowledgeable SEO translator should point out that an optimized text without optimized meta elements will do little to improve the search ranking. Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. If you want some garage door repairs …

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What everyone ought to know about keyword research

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. Metric analysis reveals that the customer read the message …

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