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Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. You can install plugins …

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is …

If you've been working in SEO for more than a month, you're probably at least fleetingly aware that crawlers are automated indexing units that scour the web for data. The faster your site loads, the happier your users will be-giving you a ranking bonus as well as a brand reputation …

Introducing too many variables can get confusing when tracking SEO progress. Many of the modern search engines now boast upward of a few billion indexed documents. Think of all the words and phrases that can describe your site or operations. Have you seen these wonderful rocking horses for sale ? I'm …