Update your Google algorithms on a regular basis

So it isn?t just a matter of having a citation at Yelp or HealthGrades or Trip Advisor, but of having a listing that ranks well at those sites and can pass some authority to your local entity. Simply put, these metrics depend on the number and quality of inbound …

more ...

How to really understand citations

You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

more ...

Data Mining

An effective IMC planning process requires quality communications objectives. This information becomes critical when developing marketing plans, product modifications, and service strategies. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long …

more ...