How to really understand citations

You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

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What everyone ought to know about keyword research

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. Metric analysis reveals that the customer read the message …

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Data Mining

An effective IMC planning process requires quality communications objectives. This information becomes critical when developing marketing plans, product modifications, and service strategies. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long …

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Facts about analytics that will make you think twice

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. When optimizing for search …

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Look at the extent of traffic loss

Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or her about the link rot. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors …

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Make a good use of html

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website …

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Thinking about backlinks makes everything OK

We're lucky to have helped websites acquire over 10,000 links over the last 2 years - we also have access to the organic traffic data of them. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible …

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