You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. Metric analysis reveals that the customer read the message …

An effective IMC planning process requires quality communications objectives. This information becomes critical when developing marketing plans, product modifications, and service strategies. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long …

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. When optimizing for search …

copying the content from someone else's website. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly …

Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or her about the link rot. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors …

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website …

We're lucky to have helped websites acquire over 10,000 links over the last 2 years - we also have access to the organic traffic data of them. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible …

Ensure that the title and URL are The field of search engine optimization was once focused on one major goal: harvesting intent from search. If the relationship fails to do well in the marketplace, both brands may be hurt. Visually, I prefer a handcrafted new rocking horses . For example, you …

It doesn't mean it's an SEO best practice to use multiple H1s on a page. The first is a complete copy. The more I learn about search engine optimization, the more I 've come to rely on effective keyword research. Visually, I prefer a handcrafted antique rocking horse for sale …