Apply these secret techniques to assist with web portals

One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site. Google has adopted this blended (SERP) model, calling it Universal Search. Imagine waking up …

more ...

Make SEM the main focus of your marketing tactics

Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. When the image won't load, you'll get an image box with the alt tag present in the top left corner. Make sure they …

more ...

Optimise your site, paying special attention to onsite SEO

Today, this could still theoretically be beneficial, but to a much lesser degree; aside from that, it's actually the #1 way Google identifies link spam, so I recommend avoiding it altogether. That said, it's worth noting that even if you aren't getting authority benefits from inbound links on certain domains …

more ...


Hidden facts about gateway sites

ways to please their users and outdo one another every day is interesting. Today, that's not necessarily the case. Shop for unique & unusual gifts for men lads & boys online. Search PNS Optimization (SEO) refers to the process of making a website more visible within search engine results pages. When working …

more ...

Thinking about content makes everything OK

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. You can install plugins …

more ...

Are all links the same?

In this instance, if your main messaging on page (the first thing they are like to see) is in English and the target users are from Germany, then you don't have to do too much calculating to see that it's the language you are using that is making people bounce …

more ...



Things your competitors know about canonical URLs

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the grand scheme of things. Submit content …

more ...

Why have page impressions been so impressive?

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is …

more ...


Are Dedicated Location Pages the Best SEO Option for SMEs?

And of course, international shipping can impact your ability to be competitive and various taxes all come into effect. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. If you're planning on improving your garden then …

more ...

Find a good selection of websites using interesting keyword stuffing

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. As an alternative, you can even contact an agency who's willing to offer you individual elements of a full-fledged service at a discounted rate. A simple …

more ...



Digital experiments: Channel testing and external link

There are a handful of potential crawl errors that could happen here; for example, there could be a DNS error that doesn't prevent bots from accessing your site, but could cause latency problems. But let?s define link building: As an SEO, I?m actively out there building links to …

more ...


Update your Google algorithms on a regular basis

So it isn?t just a matter of having a citation at Yelp or HealthGrades or Trip Advisor, but of having a listing that ranks well at those sites and can pass some authority to your local entity. Simply put, these metrics depend on the number and quality of inbound …

more ...

Does the Open Directory Project depend on h2 headers

If you have a B2B site for oceanographic equipment, there's no point in blogging realtors - unless they lease underwater property. Some SEO professionals have been predicting the demise of links for a several years. But there's little evidence to support this trend so far. Experience freedom from glasses by having …

more ...

Learning about inbound links

If you've been working in SEO for more than a month, you're probably at least fleetingly aware that crawlers are automated indexing units that scour the web for data. The faster your site loads, the happier your users will be-giving you a ranking bonus as well as a brand reputation …

more ...




Understand about content

Furthermore, having robust social media profiles will increase the likelihood that they populate the search results for searches on your brand name. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website's credibility, but they may also result in Google penalties …

more ...


Who else wants to know the mystery behind sitemaps ?

In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Some people just produce great content and overtime, attract links naturally. However, as generic keywords are generic, you might notice …

more ...

The hidden agenda of SEO campaigns

The more people that click this, the less Google is going to trust your emails. In my experience, the most important thing that makes content convert is having it be specific to your niche. Link building is definitely one of the most important aspects of SEO strategy. But, finding good …

more ...

Think about plugins from the start

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Quality marketing communication takes place when customers (the receivers …

more ...

Why most people will never be great at scraping

When it comes to building a site that search engines love, it pays to read the guidelines published by the search engines themselves. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength …

more ...

SEO local search best practice

Brand managers develop social media marketing campaigns for many reasons. Sometimes people try to make it too simple, it's like if you just do this thing and you can learn those individual things whether it's, you know, creating good tags on the page, or how to do good keyword research …

more ...


How to learn about RSS feeds in a few hours

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the …

more ...

How to really understand citations

You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

more ...

What everyone ought to know about keyword research

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. Metric analysis reveals that the customer read the message …

more ...

Data Mining

An effective IMC planning process requires quality communications objectives. This information becomes critical when developing marketing plans, product modifications, and service strategies. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long …

more ...

Facts about analytics that will make you think twice

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. When optimizing for search …

more ...


Look at the extent of traffic loss

Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or her about the link rot. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors …

more ...

Make a good use of html

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website …

more ...