One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site. Google has adopted this blended (SERP) model, calling it Universal Search. Imagine waking up …

Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. When the image won't load, you'll get an image box with the alt tag present in the top left corner. Make sure they …

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In this instance, if your main messaging on page (the first thing they are like to see) is in English and the target users are from Germany, then you don't have to do too much calculating to see that it's the language you are using that is making people bounce …

How can you convince them to read the following text and stay on your website? The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine's perspective …

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When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. Metric analysis reveals that the customer read the message …

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