The hidden agenda of SEO campaigns

The more people that click this, the less Google is going to trust your emails. In my experience, the most important thing that makes content convert is having it be specific to your niche. Link building is definitely one of the most important aspects of SEO strategy. But, finding good …

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Why most people will never be great at scraping

When it comes to building a site that search engines love, it pays to read the guidelines published by the search engines themselves. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength …

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How to really understand citations

You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

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Thinking about backlinks makes everything OK

We're lucky to have helped websites acquire over 10,000 links over the last 2 years - we also have access to the organic traffic data of them. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible …

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